Instagram is moving from the phone screen to the living room. Meta has released an official Instagram app for Apple TV, making it available through the App Store. With the launch, users can scroll through Reels directly on their television.

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What can you do on the TV?

The new app isn't limited to short-form video. Users can watch long-form content, follow live streams and keep up with their favorite creators, all from the couch.

Videos left half-watched on other Apple devices can also be resumed on the TV right where they were paused. Meta is positioning the app not just as a personal feed, but as a shared video-watching experience for friends and family.

The TV expansion is speeding up

According to App Store records, the app launched on October 23. The release also highlights how quickly Instagram is expanding across the Apple ecosystem: the company only rolled out a dedicated iPad app with its own interface in September 2025, despite long-standing demand.

Moves on the television front have picked up noticeably in recent months. Android TV support arrived earlier in the year, followed by Samsung TVs in June 2026. With Apple TV now on board, the platform is reaching a far broader audience.