WhatsApp is working on a feature that could change how people browse on their phones: a built-in browser that opens links shared in chats directly inside the app, without forcing a jump to an external browser. The feature was spotted in the iOS beta version of the app by WABetaInfo.

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This isn't the company's first attempt. Back in May of last year, the platform began experimenting with a limited in-app browser that only worked for certain business links. With this new step, that support is set to expand to cover all links shared in chats.

The approach lets users quickly view external links without breaking out of their messaging flow. With the switch to an external browser eliminated, engagement within the app is also expected to increase.

Entirely optional

According to leaked screenshots, the feature won't be forced on anyone as a default. A new "In-app browser" option, added under Settings > Chats, will let users decide at any time whether links open inside WhatsApp or in their default browser.

When the feature is enabled for the first time, an informational window will explain how it works and note that users can switch back to their default browser whenever they want.

A data-clearing option for privacy

To address privacy and storage concerns, an extra control is being added as well. Users will be able to clear the cookies, cache and other browsing data stored by the in-app browser from the same settings screen.

The feature is currently in testing, and there's no word yet on when it will roll out more widely.