Apple has officially unveiled HomeView, a new smart display that joins the company's home ecosystem. The device aims to become the new control center of the home, bringing together music, FaceTime, smart home control and voice automation in a single, privacy-first hub.

HomeView recognizes household members by face and prepares personalized content for each of them, and it ships with a revamped Siri AI built on Apple Intelligence. The product can be used both on a desktop and mounted on a wall, and pre-orders opened today.

2

Design and display

The aluminum-bodied device features a 7-inch Liquid Retina display connected to a speaker base via a stainless steel hinge. This lets the screen tilt to a suitable angle whether it sits on a countertop, nightstand or coffee table. It comes in silver, starlight, pink and space gray.

The display adapts to ambient light, reaching brightness above 500 nits while dimming down to 0.3 nits. The device measures the user's distance, showing a minimal view from afar and a richer set of information up close. A second, wall-mountable model with Schneider Home fittings is available only in space gray and silver.

2

Personalized home screens for up to six people

HomeView recognizes up to six people in the home by face and creates a separate home screen, tool set and content layout for each. Unlike shared family albums and music, private data such as Calendar or Messages is only revealed when its owner looks at the screen.

Powered by an A18 chip and fed by the new generation of Apple Intelligence, Siri AI notices who is looking at the screen and holds natural conversations. When paired with an iPhone or iPad, the assistant can understand the user's context and carry out cross-app actions, and it syncs with other members of the ecosystem via iCloud.

On the audio side, the device combines two custom drivers embedded in the display with a downward-firing woofer in the base and two passive radiators to deliver room-filling Spatial Audio. HomeView supports Apple Music, Apple TV and various third-party services, transfers music from an iPhone via Handoff when the phone is brought close, and can team up with HomePods in the home for a multi-room audio setup.

2

Smart home features

Among the standout everyday capabilities are Center Stage, which keeps the person in frame during FaceTime calls; Intercom, which makes announcements throughout the home; and a smart assistant that guides users through recipe steps in the kitchen.

Live feeds from up to nine security cameras can be viewed on a single screen, while thermostats, lighting and locks are managed with a single tap. The device listens for smoke or carbon monoxide alarms and alerts the user, and on top of Matter support it integrates seamlessly with Apple Home Collection accessories developed with LG and Schneider Electric.

Privacy, materials and availability

Camera and microphone data is kept in the Secure Exclaves architecture, isolated from the system's other components. Together with Private Cloud Compute, this approach ensures the data is not exposed to anyone, including Apple.

Built with a 100% recycled aluminum body and recycled rare earth elements, the device will go on sale on November 13 starting at $299.