As online scammers keep refining their tactics, authorities are responding with new measures. The SİBERAY Program, run by the Cybercrime Department of the Turkish National Police under the Ministry of Interior, has now joined forces with tech giant Meta. The two sides have launched a joint effort to protect internet users in Turkey from online traps.
The campaign's slogan is straightforward: “Look Again, Stay Safe”. The goal is to help users spot misleading content and well-known fraud patterns on social media at a single glance.
Four weeks on Facebook and Instagram
According to experts, online traps typically exploit three weak points: momentary inattention, the curiosity sparked by tempting offers, and social engineering tricks. Beyond technical security measures, user awareness is critical to avoid falling victim to fake discount announcements or risky links.
The educational and awareness content prepared for the campaign will run on Facebook and Instagram for four weeks. During the campaign, users in Turkey will first learn to distinguish deceptive narratives, then be guided step by step on how to make the best use of the security tools Meta offers on its platforms.
A shared message from both sides: education matters
Oykun İlgün, head of the Cybercrime Department of the Turkish National Police, said their aim is to stop cybercrime before it happens and to ensure citizens do not suffer harm, which is why they place heavy emphasis on education efforts.
Sezen Yeşil, Meta's Head of Public Policy for Turkey and Azerbaijan, echoed the same message: education plays a decisive role in helping people in Turkey stay safe online.
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