Chinese electronics maker Hisense has officially started its operations in the Turkish market with a special launch night. Built around the theme "Feel the Light Within," the event brought together business partners, industry representatives and tech writers.

The company's first showcase in the country featured next-generation TVs promising a cinematic experience, alongside high-efficiency smart air conditioners.

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All Eyes on the 116UXQ

The model that drew the most attention among the products on display was the 116UXQ, which integrates an RGB MiniLED light source into its 116-inch screen. Visitors could try out the giant panel as well as the UR8 and UR9 variants of the same series, plus the closed-sales ULED MiniLED and Hi-QLED product groups at the stands.

The launch wasn't limited to display devices: the Hi-Smart, Max Comfort and Energy Pro X air conditioner series were introduced along with a model called Air Master. In the "Home of the Future with Hisense" setup, smart white goods and small home appliances not yet on sale in Turkey were shown to visitors.

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A Lasting Commitment to Turkey from Leadership

Hisense Europe CEO Hanson Han said the company has come to Turkey not as a short-term trial but with a long-term plan. Han, who believes technology should simplify people's lives, noted that the market's high potential energizes the team.

Hisense Europe Marketing Director Alenka Potočnik Anžič highlighted the company's partnerships with FIFA and UEFA, saying the global trust built through these sponsorships can be delivered in Turkey as a consumer experience.

Eastern Europe Sales Director and Turkey General Manager Boštjan Vodeb emphasized the strong sales and after-sales support network that has been established. Vodeb said product categories will be gradually expanded starting from 2027, bringing advanced technology to a wide range of users positioned as "accessible luxury." Hisense Turkey Commercial Director Ekin Doğan Çomak also underlined an approach that places technology at the center of daily life and aims to build lasting trust.