Turkish fashion label Les Benjamins chose one of the world's most photogenic backdrops to mark its 15th anniversary: a runway show staged against the otherworldly landscape of Cappadocia. Titled "From Earth to Sky", the event leaned on Apple hardware at every step, from the first sketches to the final footage.
Founder Bünyamin Aydın designed three giant hot air balloons for the occasion, taking inspiration from the region's native flowers. The designs were drawn on an iPad Pro with an Apple Pencil Pro before the balloons rose into the Cappadocian sky.
From tablet screen to open sky
Aydın made heavy use of the Apple Pencil Pro's Hover feature during the creative process. By showing the cursor's position before the tip ever touches the display, the technology makes it possible to catch mistakes while the drawing is still in progress.
An iPad Pro with the M5 chip also sat at the heart of the team's collaboration. Working through the Freeform app, team members could gather in the same shared workspace, exchange ideas and carry the design process forward together.
An iPhone 18 Pro Max instead of a professional camera
French director Neels Castillon was handed the job of capturing the show. Rather than professional camera systems, he shot the event on the 48 MP Fusion camera of the iPhone 18 Pro Max. With phones mounted on custom-built drones, the show was also recorded from the air.
The footage was captured in 4K resolution at 120 frames per second, while the ProRes RAW format allowed the images to be processed far more extensively in post-production.
Castillon said the phone's performance under light conditions that changed constantly throughout the day made his work easier. He also singled out the A20 Pro chip and the device's advanced thermal management system as standout technical details.
Comments (0)
No comments yet. Be the first!