Months before the new flagship series launches, Samsung's chip agenda has two critical files: which processor goes to which market, and the price tag passed on to consumers.

According to industry reports out of South Korea, mass production of the Exynos 2700 has officially begun. The fab line is running at full capacity on wafers and silicon plates. Since it takes 3 to 4 months for a chip to become a finished product, this pace lines up exactly with a launch planned for the first months of 2027.

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The lineup grew, and so did production

The S27 Pro, joining the series this year, has also changed the production plan. Samsung is producing more than 10% more units than last year. The market split follows the familiar pattern:

  • South Korea and Europe: The Exynos 2700 will power the S27, S27 Plus and S27 Pro models.
  • US and China: Devices will ship with Qualcomm's Snapdragon 8 Elite Gen 6 chips.

The Ultra call sits with the MX division

The real question mark is the series' pinnacle, the Galaxy S27 Ultra. The System LSI team is behind the push to use the Exynos 2700 in this model, to prove it can play in the top tier. But the Mobile eXperience (MX) division, which gets the final say, has yet to weigh the heat, performance and cost triangle.

According to shared Geekbench 6 data and internal notes, the Exynos 2700 breaks the 14,000 barrier in multi-core tests, opening a 9.5% gap over its rival. Still, the Snapdragon 8 Elite Extreme Gen 6 scenario for the Ultra hasn't been shelved entirely, on grounds of AI and graphics performance.

Price hike signals intensify

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Moves on the chip front aren't enough to save the budget. Per reports from Lanzuk and SammyGuru, the ongoing global memory crisis will hit the Galaxy S27 series' price directly.

With RAM and NAND storage costs climbing, Samsung reportedly can't absorb the burden internally. Some models also moving to the newer, costlier LPDDR6 memory makes things harder. By the estimates, standard models will see roughly a $95-100 increase; the Galaxy S27 Ultra could land on shelves up to $200 more expensive than its predecessor.