When Apple unveiled the iPhone Duo in September 2026, it marked the company's first step into the foldable phone arena. But the benefits of that debut weren't counted only in Cupertino — Samsung's Galaxy Z Fold 8 has been catching the spillover.
Consumers who want a foldable but have no intention of switching to iOS have been turning to Samsung instead, with the company's years of experience in the foldable segment working in its favor.
What the numbers show
In the month following the iPhone Duo's launch event, Google searches for Samsung's foldable devices surged by 300%. For the Galaxy Z Fold 8 specifically, consumer demand climbed 16%, while sales rose by roughly 10%.
In other words, Apple's entry into the market introduced the foldable form factor to a far wider audience — and Samsung's devices are among the winners.
The design change is helping too
The Galaxy Z Fold 8 isn't making headlines solely because of its rival's launch. Aimed at buyers looking for a wide-screen foldable, the device abandons the narrow, tall cover-screen formula that drew criticism in previous generations, opting for a wider aspect ratio designed to make everyday use more comfortable.
That gives people who were waiting for the iPhone Duo but don't want to enter Apple's ecosystem a sensible alternative — and Samsung's long track record in the category makes the choice easier still.
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