YouTube's paid subscription business keeps climbing. According to figures announced by Alphabet, Google's parent company, the combined subscriber count for YouTube Premium and YouTube Music has now moved past 150 million worldwide.

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25 million new subscribers in roughly 19 months

The data, bearing Sundar Pichai's signature, shows that the combined subscriber base of the two services stood at 125 million as of March 2025. In the roughly 19 months since then, 25 million subscribers were added, pushing the total over the 150 million threshold.

One important detail about the figure: it includes users who are still in the free trial phase. In other words, the 150 million does not represent only paying customers. On the other hand, Google has not disclosed how subscribers are split between Premium and Music.

Ad revenue grows 9% year over year

Alongside paid subscriptions, the advertising side also moved upward. YouTube recorded $11.2 billion in ad revenue in the third quarter of 2026. In the same quarter a year earlier, the figure was measured at $10.3 billion, which translates to annual growth of roughly 9%.

According to information relayed by Alphabet, subscription services are playing a key role in the platform's overall growth. YouTube is thus continuing its shift toward a structure that no longer relies on advertising alone for revenue.