The 2026 Paris Motor Show has become the stage for Alfa Romeo's vision of its next generation. The Italian brand took the wraps off a concept called Cuorerosso, offering the clearest look yet at its design language and energy strategy for the decade ahead.

Less a production preview than a manifesto, the car combines bold proportions, Italian craftsmanship and driver-focused technology under one roof. According to the company, the models it will launch in various segments in the coming years will be built on these same principles.

From the cut-off tail to a 0.28 drag coefficient

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A coupé with 2+2 seating, the Cuorerosso blends grand tourer elegance with a supercar stance. Its flowing lines and low-slung profile wrap around the following dimensions: 4,700 mm long, 1,980 mm wide, 1,331 mm tall, with a 2,930 mm wheelbase. Weight sits at around 1,750 kg.

Aerodynamic efficiency was a priority. The brand's historic "Coda Tronca" cut-off tail solution, combined with a low diffuser tucked beneath the body, gives the concept a drag coefficient of 0.28.

At the front, the Scudetto grille and Trilobo architecture appear in updated form, while backlit triangular details inspired by the cross and the Biscione serpent add character to the rear. A sculptural hood evoking a boat hull, touch-sensitive door releases hidden in the roofline, frameless glass and reverse-opening doors make the design even more distinctive. Redesigned telephone-dial wheels with six circular elements spread across three spokes, plus the Quadrifoglio badge on the fenders, keep the performance heritage visible.

Cannocchiale Vivente: a digital display that physically moves

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The cabin ditches dashboard clutter in favor of a driver-focused layout. Information appears on screen only when needed, and the slim horizontal console line nods to the interior architecture of the 1967 Alfa Romeo 33 Stradale.

The cockpit's centerpiece is the "Cannocchiale Vivente" digital panel, which can physically move. It switches between Immersivo mode, which presents the traditional twin-pod look, and Concentrato mode, which merges the two elements into the stripped-back simplicity of a race car. In the center tunnel, the "Magma Display" blends a touchscreen with mechanical rotary controls, balancing screen and body.

One chassis, four energy paths

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Driving profiles come in three flavors: Cruise, Sport and Quadrifoglio. Steering is handled by a steer-by-wire system, and a concept called "Con-tatto Volante" aims to recreate the feel of classic mechanical steering through haptic and audio feedback. The chassis hardware includes air suspension and Brembo carbon-ceramic brakes with special calipers.

Determined not to be locked into a single door in the electric era, Alfa Romeo showcases a "multi-energy" architecture in the Cuorerosso that can evolve into fully electric, plug-in hybrid, mild hybrid and full hybrid configurations. As one example, the brand highlighted a configuration pairing the 2.9-liter V6 gasoline engine with full hybrid technology, Q4 all-wheel drive and a carbon fiber driveshaft.